Cheerleading! Mutually Beneficial Author Support

Cheerleaders Doing Routine --- Image by © Royalty-Free/CorbisThere are a lot of us out there. Authors. With great books to share. Too often, though, we feel alone in our endeavors, trying to get readers to notice us in the roiling sea of other great books. This is a great time to be a writer! It’s more possible than it has ever been to publish a book. But that means that all sorts of other people are doing the same.

Whether you are independently publishing your work, under contract with a traditional publisher, or working with a small, online press, the business of marketing one’s work falls more and more upon the shoulders of the author. “But I just want to write,” you say. Hey, I’m with you. Me, too. But that’s  not our reality anymore.

How do we get “out there” where someone might notice?

First, write a quality book, no matter the genre. If you’re publishing independently, surround yourself with an expert team of editors, formatters, and cover artists. First impressions matter. Don’t give the reader a reason to skip past your book; give them a reason to stop and look at it, really look at it. Hopefully, they’ll be intrigued enough to click the ‘buy’ button.

Then, the meat of this post: Network. Before you ask people to spread the news about your book, make sure you’ve nurtured relationships with them, and have crowed about their successes. You can do this well before you are ready to publish your own work; in fact, that’s the best time to create these relationships. Have you gone to Catholic Writers Conference Live? Or participated in the online CWG conference? How about the Writing Retreat? Or any other writing focused activities? What about the CWG Facebook page? Have you interacted with other writers in any of those venues? I hope so, because that’s crucial for the next step, which is:

Celebrate with them! Post their new releases or awards on your Facebook page. Use your blog or Twitter to let your followers know there’s something available that’s worth their time. If you’re on Twitter, find and follow some entities that reflect your interests; they may reTweet for you and expand your reach.

Buy and read your friends’ books, and then review them on Amazon and Goodreads. *Caveat: Always say something nice, or don’t post a review. This does not mean you can’t be honest, but be honest in a kind manner. Personally, I never give a review with less than four stars, and even if I didn’t like everything about the book, I focus on what I loved about the book—or, if it’s in a genre that’s not  my favorite, focus on what readers of that specific type of book will enjoy about this particular one.

Here’s an example of how this might work. A few weeks ago, Erin McCole Cupp contacted me because I’d done a cover reveal on my upcoming release, Hijacked, on CWG’s Facebook page. Would I like to trade read and reviews with her? She’d recently published Don’t You Forget About Me, a cozy mystery. I said yes, and posted reviews on Amazon and Goodreads. She upped the ante and asked me to be an interviewee on her blog the week my book comes out. I said yes (!), and then tagged  her on a My Writing Process blog tour/relay. With any luck, some of my readers will be interested in her work and some of hers readers, in mine. That’s just with two authors! Imagine what can happen when more get in on the fun!

(And did you notice what I just did? I linked Erin’s website and the Amazon link to buy her book to this post. I purposely do this for everyone I mention on both my CWG and personal blogs. What goes around comes around…)

Join writing organizations and establish relationships with authors you respect. Be a cheerleader for them, and hope they’ll return the favor when it’s your turn. Yes, it’s time consuming, but it is well worth the effort—not just because they’re going to help you sell books, but because they are wonderful people and their friendships enrich your life.

Are you feeling a little less alone now? I hope so! If you’ve had success in the arena of networking, please share your story! What are the elements that contribute to that success?

 

The End: Sweet Words for an Author, Sweet Experience for a Reader

The EndThe end.

Two of the most satisfying words a writer can tap onto a keyboard.

We’ve all dreamed of typing those six letters, and many of us have been fortunate enough to have achieved that particular success.

In my past few posts, we’ve discussed beginnings and middles. Let’s talk about endings today.

How do you craft an ending that works? You know what I mean: the ending that satisfies in a way that nothing else can. The good guys win, the couple (finally!) gets together for their happy ever after, the world is saved from certain disaster.

Yet I suspect many of us know when an ending doesn’t work. Have you ever read a book where the story had you in its grip—and then it fell flat and limped to the last page? I have. It feels like the author suddenly lost interest. Perhaps they were on a deadline and just typed a bunch of words to fulfill a contract. Or maybe they really didn’t know how the book ended, so they just threw some words on the page and hoped they would do. And that the reader wouldn’t notice.

Alternatively, I’ve read books where The End happened ten or fifteen pages before the printed pages did. It’s disconcerting to be engaged in the story, come across that emotionally satisfying ahhh that is the indisputable end…but then things keep happening and the characters keep talking, and as a reader, you’ve lost interest.

To avoid a bad ending, go back to the beginning. Is your theme still clear? Will the ending make that theme shine (even though it’s likely not stated outright)? What is the question posed at the beginning of the book? There may be an overall question, along with individual questions for each of the main characters. Are those questions answered in the last chapter?  What about the middle? Does all that suspense and tension you’ve nurtured through the book come to a climax that is addressed in the final scene(s)? If you’ve been paying attention to these elements of craft, you’ve set yourself up for a good, satisfying end.

Pacing is another issue. Keep the tension strong; don’t dilute it with throwaway words or scenes. When the end is reached, end the story; don’t belabor it.

Make sure all loose ends are tied up. This is a great task for critique partners and/or beta readers. Whatever did happen to Uncle Bert after everyone else hared off after the bad guys and left him chained to the gushing water pipe in the basement? Or Sally rescued the lost kitten in chapter two, but the kitten was never mentioned again. What happened to it??? You can bet your readers will ask these questions!

Whatever you do, please, please avoid the temptation to use a plot ploy at the end. No hand of God reaching down to set all aright, or aliens/knights in shining armor/Navy Seals (that haven’t been part of the book until now) suddenly appearing out of nowhere to solve all the problems. Or a minor character who inexplicably becomes the linchpin upon which the premise of the entire book now rests. I have read books that ended this way, and they were disappointing, to say the least. Keep your characters true to their motivations and your plot logical. That makes for authenticity, and happy readers.

The ending should have a twist that no one saw coming. No one likes to read clichés, whether within the book or at the end. Do your best to give the reader a wonderful surprise, one that delights or challenges. Don’t be afraid to brainstorm different endings; too often we pick the first idea that pops into our head. The best idea may be the fifth or eighth. Have fun with this. Readers will enjoy the result.

What about epilogues? They seem to be more effective and better received than prologues. An epilogue can be a wonderful way to tie up remaining loose ends (especially in an action-packed story). It can even set the scene for the next book, if you are writing a series. But keep it short. No more than two pages. Make it count; otherwise, it’s best to leave it out.

You want your readers to be satisfied so they will write nice reviews on Amazon and Goodreads. You want them to tell their friends about the great book they just finished. You also want them to like the end so much they’ll come back for your next book. And the next one.

So give them an ending that carries an emotional punch, the one they hope for. Your reader has invested money and, more important, their time. Make it worthwhile.

What have you learned about writing endings? Any tips to share? I’d love to hear them!

Books, and Toned Middles

belly dancers for CWG croppedLast month, I talked about beginnings and how important they are to drawing the reader in to your book. It seems appropriate to continue on to story middles today.

Middles ought to be pretty simple. After all, it’s the stuff that happens between the beginning and the end. Many authors, however, struggle with middles. There’s a term for middles that lose their direction and energy: the dreaded Sagging Middle.

How do we keep our middles on task, doing the unsung but necessary work of getting the reader to the end of the story? How do we keep the energy high? Most important, how do we keep the reader engaged?

It’s best to step back and look at the big picture first. What is the underlying theme of your story? Is it clear and evident in every scene, though it’s likely never stated outright? Theme should be the basis for every action that takes place, every decision a character makes, and even descriptions of setting. Every word you use can and should further the development of the theme you’ve chosen. For more on THEME, click here.

Next, what about story structure? If you’ve built even a rudimentary five-sentence outline of turning points for a particular story, it is much easier to keep the individual scenes pointed in the right direction. No ambling about aimlessly in the rose garden and boring the readers—unless, of course, the rose garden is critical to both the theme and structure of this story! In that case, amble all you want, as long as there is purpose. For more on STRUCTURE, click here.

Now we get down to the nitty-gritty. Each scene in a story must have tension. This is sometimes referred to as conflict, and always results in suspense. Suspense isn’t defined as horror movie scary stuff; it’s simply a reader asking the question “What happens next” and turning the page to find out.

This is the key to toning up the middle of your book: Every scene and each chapter must have higher and higher stakes for the main characters. Each character has more to lose as the story progresses, and each character is forced into increasingly difficult choices. As situations evolve, and as the characters slog their way through their troubles, they reveal their increasingly deeper secrets to the reader. The characters struggle, and they grow. The reader identifies in some way, roots for them, and is willing to be swept along. For more on ROOTING FACTORS, click here.

One caution: Watch for filler, and ruthlessly cut it. It’s easy to rationalize that since this is the middle of the book, the reader is already caught up in it and won’t put it down, so you don’t have to work quite as hard, and nobody will notice that this whole scene/chapter doesn’t really advance the story; it’s just there because you, the author, like it. Nope. Readers are smart. Cut the scene if it doesn’t advance the story. Cut the details if they don’t advance the story. I know. It’s hard. If it’s too hard, create a file for deleted scenes and put the cuts there so they’re accessible if you want them later. I find that’s sometimes a necessary intermediate step, even though those end up fully deleted later. Human nature is pretty funny!

Once you approach the end of the book (or even at the end of chapters!), resist the urge to tie up loose ends too soon. I admit to that failing as a new author. My first attempts at chapters all had tidy endings. Wrong, wrong, wrong! Every chapter should end with an unanswered question. Analyze your favorite I-couldn’t-put-it-down book. What created that quality? I’m willing to bet it was ever more crucial unanswered questions, and lots of loose ends. For more on TENSION, click here, and for more on HOOKS, click here.

What tips do you have to share regarding middles? I’d love to hear a new take on the subject!

In the Beginning…

"The Beginning" Road Sign with dramatic blue sky and clouds.The most important part of your novel, short story, or even nonfiction piece is the beginning.

What compels the reader to keep reading? How do you craft a beginning that doesn’t bog down, one that keeps the reader engaged?

There are several schools of thought regarding beginnings. Depending on the genre, the beginning can create a normal world (think of the movies Star Wars or The Wizard of Oz), and let the reader get to know the characters in their natural habitat. Women’s fiction and literary fiction tend to follow this style. Caution: Choose the details of the everyday life carefully, to the point of foreshadowing what’s going to come nextnamely conflict. What’s at stake for the main character? In Star Wars, Han Solo saw his family facing the loss of their way of life, and peace. Dorothy, in The Wizard of Oz, engaged in a life or death battle to keep Toto.

What we tend to remember in these stories is the outrageous intergalactic characters and battle scenes of Star Wars or the Technicolor adventures on the way to Oz. Yet when one analyzes the story structure, the “black and white” ordinary life is where the story begins—and presages the main conflict in a way that amplifies the conflict when it arrives.

A different way to begin a story, common especially in suspenses, is in media res, which throws the reader into the deep end of the swimming pool along with the main character. Picture a book beginning with a young woman being snatched from a sidewalk and shoved into a van. The van speeds off—and of course the reader is going to turn the page to find out who, why, where, and what happens next??? This technique can be very effective. The author gives concise clues to setting (city or suburb, day or night, good neighborhood vs bad, etc.), characterization (she fights back or is paralyzed with fear, the snatcher and snatchee know each other and have shared history, etc.), and motivation (kidnapping vs bodyguards collecting an errant charge vs fraternity joke, etc.) without much else in the way of detail to ground the reader. It’s not for every story, though; imagine Dorothy opening the door of the house after setting down in Oz, with the story beginning in Technicolor. The event would lose much of its impact, and the subsequent conflict would lose its sizzle.

One of the most common mistakes new writers make is starting the story in the wrong place. My advice is to write it the way that makes sense to you, then come back when you’ve finished the whole thing and re-read the beginning. Chances are you’ll hit a certain paragraph where everything springs to life. That’s where your story really begins. One common suggestion is to dump the first chapter and start with the second. Personal experience: I had to dump the first three chapters of my first novel—they were that boring, even to me! But I had to write them in order to discover where the story really began. You may have to cut words, but they are never wasted; you always learn something important about your characters, even if it doesn’t end up as words in the book. 

Another common mistake is to explain the characters and back story (what happened before the book started). This is called an information dump. Resist. Draw your characters clearly through their internal and present thoughts; let the reader get to know them deeply, layer by layer. What brought them to this point will be revealed in good time. Another wise bit of advice I’ve come across is to get about thirty pages into a story before disclosing back story.

Dialogue is a great way to tell a story, and the beginning is no exception. If you can incorporate dialogue at that point, do so, and make it unforgettable.

For a fun exercise, go to the library or a bookstore, or even your own shelf of well-worn favorites. Open to the first page and read the first line. Is it compelling? Intriguing? Why did you want to read more? How much information about the character, setting, motivations and tone did the author convey in those few words?

When it comes down to it, the story begins when there is a change in the main character’s life. The change can be subtle or cataclysmic, but that is the point at which you, as author, commence weaving a tale that will hold readers in thrall until the words The End.

How do you know where your book begins? Do you have a strategy for determining what the opening scene is, or who inhabits it? Please share!

 

 

Twelve Ways to Make a Catholic Writer Have to Go to Confession

Editor’s note: A little humor for your stocking from Karina . . . Merry Christmas!  And may your 12 Days be blessed with kindness, encouragement, and joy!

1.  Assume that because we’re Catholic, and you know, charitable and stuff, we’ll give you a copy of our book free—and maybe one for your sister the Sister.

2.  Assume that every time any of our characters says something about religion in any of our books, that we’re speaking ex cathedra.  After all, our alien werewolf pirate would of course be representing the Magesterium.

3.  Assume everything we write is about pushing the Catholic faith, because Catholic writers can’t write stories for entertainment or they’ll be excommunicated, for sure!

4.  Judge our books by how they meet Catholic doctrine…or your version of it.  Dragons as heroes?  Good heavens!  Revelation—duh!  Magic?  Haven’t you read (pick an apologist’s) treatise on Harry Potter?

5.  Act shocked when our Catholic characters aren’t all perfect non-sinning, Mass loving, saints in the making.  Bonus if you accuse author of hurting the church if their villain happens to be Catholic, too.

6.  Ask if our novel has in Imprimatur.

7.  Wonder aloud why we didn’t sell our book to Ignatius (Pauline, etc.).  Bonus if you say “couldn’t” instead of “didn’t.”

8.  Dismiss our book before you’ve heard about it because “I’m not really into faith reading.”

9.  If our book really is Catholic-centered, wonder why we’d want to limit our audience.  If our book is more general/secular, wonder why we’d want to sell it to a Catholic audience.

10.  Assume that since we are Catholics and we do write books, that we are automatically apologists, too.  Bonus if you then monopolize us at a signing or convention to argue Catholic teachings or share stories that have nothing to do with our book.

11.  A Catholic twist on a favorite author peeve:  “I have the best conversion story!  You write it and get it published, and we can split the profits!”

12. Tell us how much more salable our book would be if we hadn’t included the Catholic elements.

 

Giving Thanks

give-thanksLast month, I attended CWG’s Your Word is My Delight: A Catholic Writers’ Retreat in Dewitt, Michigan. As is so often the case, it took me a few days post-retreat to recognize the gifts poured out by the Holy Spirit through the event.

Opportunities to pray abounded. Daily Rosary, daily Mass, Adoration most evenings…and those were just the formally scheduled times. Reflection in the privacy of one’s room or walking the beautiful grounds offered occasions for informal prayer. Several of us shared that the main focus of our attendance was discernment regarding our calling and future direction. No matter the answer(s) each individual heard, the time spent in the company of God brought peace.

The intimacy of the gathering allowed us to get to know each other in ways that are not possible through conferences. For me, recognizing the holiness in each person’s vocation, whether religious or as laity, was a true gift. Faith, fidelity, devotion, patience, joy—these attributes were modeled by various people throughout the five days. Our small community built each other up, just as Paul instructs us to do in the Epistles. Not limited to retreats, a mindset willing to see these things in our ordinary lives can open our eyes to God’s hand in the day-to-day.CWG Writers' Retreat Oct 2013 cropped

Networking, both professional and personal, was another gift. Blogs were born, ideas (writing and non-writing related) shared, horizons broadened, new directions and new projects envisioned, contacts swapped. I’d had an idea for a book-length nonfiction project, and, thanks to a presenter, realized I could create it in any number of formats, from brochure to booklet to book. Others took a step into fiction from their background of nonfiction, etc. Sometimes it takes another’s perspective to see possibilities we never imagined. As a bonus, we left the retreat with a strong network of writers in vastly different geographic areas and personal/professional circles of influence. Now, when one of us tosses the proverbial pebble into a pond, the ripple effects will go into coves we never could have predicted.

The subject of New Evangelization came up numerous times in unrelated contexts. New Evangelization is reaching out in love and catechesis to those Catholics who’ve drifted away from the Church, or who’ve made a conscious decision to leave the Church, or don’t have a solid understanding of its teachings—namely, a lively relationship with and fruitful gratitude to Jesus, our Savior. I certainly came away with a better understanding of the scope of the issue, along with a renewed sense of purpose as a writer and evangelizer.

As Michelle Buckman, the keynote presenter, said, God is in the details. He brought each of us to Dewitt, Michigan for a purpose—actually, several purposes. From personal to spiritual to the craft of writing to the purpose of our calling to networking, the Holy Spirit was hard at work at the St. Francis Retreat Center.

Look back at your most recent experience with a conference or a retreat, or maybe in a CWG forum or the new Google group or Facebook group page. Take a moment to recognize the Holy Spirit’s influence, and give thanks. It is far too easy to take these things for granted, or downplay them. Next time you have the opportunity to participate in a writing community, pay attention to what God is showing you. If you’re like me, it won’t be anything like you expected, and may not even be writing-related. It may be difficult to recognize or discern while in the moment, but at some point you will recognize the truth of why you were in that place, at that time, with those people.

God’s hand, open hearts—a combination that bears great fruit, whether on retreat or slogging through our daily lives. Together, they yield blessings, grace, and much cause for gratitude.

Thanksgiving is two days away. What are you offering thanks for this year? Do you have any examples of blessings or gifts related to writing you’d like to share? Let’s encourage each other in our vocation as writers.

NaNoWriMo Approacheth!

Writing on a deadlineWhat is NaNoWriMo? For the uninitiated, this acronym is short for National Novel Writing Month, and it has taken place every November since its inception in 1999. The idea is to crank out 50,000 words between November 1 and November 30—which works out to be 1667 words per day. Every day. On a novel, specifically a new novel.

Why would any sane person take part in such a venture? (I have asked myself that very question, usually at five in the morning as I rub the sleep out of my eyes and stare at the glowing computer screen…)

First and foremost, it’s FUN! Really! Put that infernal internal editor on the back burner and let your creative side take over! When you write that fast and that consistently, you don’t have time to agonize over word choices or plot points. True, a lot of what you might write is drivel, but I can guarantee you that there will be a wealth of gold and gems in what you produce. (More than you think.) The best part is that you actually end up with words that can be edited—as opposed to a blank computer screen with a blinking cursor and anxiety because you haven’t produced anything.  :-/

Writing is a solitary activity; therefore, perhaps the most important element of NaNo is community. There are lots of forums on the site itself, and many groups, such as CWG, create their own small communities for the month. There’s a move afoot on the CWG Yahoo group and the Facebook group to get one going. (CWG members, contact Ann Lewis or Karina Fabian if you haven’t been invited to these groups yet.)

Even more fun, many regional groups have sprung up and organize “write-ins.” Can you imagine how much fun is it to go to a sponsoring coffee shop and be part of twenty or fifty folks tapping away at their computers on a blustery November evening?!! There are kick-off parties before NaNo begins, and celebration parties after it ends. If you follow the official rules and win, you get a cool NaNo icon to put on your website. And you get a “participant” icon just for making the effort.

One of the byproducts of the discipline of NaNo is confidence. You discover it is possible to crank out lots of words—and you discover that your creative side wants to come out and play. Like any talent, the more you use and hone it, the stronger it becomes. Lauren Sapala has written a great blog on the benefits of NaNoWriMo.

Think about it. This time next month, you could be nearing the middle or end of your novel! I will admit that I’ve never completed the 50k goal—but I’ve hit more than 20k. Without the challenge, I would have written maybe 5k words for the month. Whether you “win” or not, it’s worth a try.

Will you? If you’ve never tried it before, why not? Do you think you might try this year? If you’ve done NaNo before, share your experience—the good, the bad, and the ugly!

On writing…better!

Pile of BooksWhat do you view as the most important element of your writing, or your writing life?

Passion? Yes, we all need that, especially when faced with rejection or obstacles in our quest for publication. But if passion were the most critical element in the making of a successful author, the bookstores would be overflowing with our works.

Persistence is certainly another closely related trait shared by successful authors. Again, though, while essential to success, it’s only part of the story.

Time (and balance) questions are often posed to well-known authors in Q & A sessions. It’s a challenge for everyone: how to juggle family/work/writing. That one has no pat answer. Each person has to find what works, and once a routine is established, be flexible enough to accommodate changing circumstances.

How about subject matter and finding a matching audience? Yep. Crucial. Have you written something that someone wants to read? How are they going to discover it? If you have a good handle on these basics, you’re a step ahead of many writers.

Let’s say you have all these ingredients. You’ve got a story (or a topic, for nonfiction writers), a passion for telling it, you are persistent, and you have a good sense of your target audience. You’ve created a workable plan that supports your creativity.

Anything missing?

I would humbly propose that commitment to development of one’s craft might actually top the list. If the final product is full of misspellings, inappropriate word choices, poor pacing, clichés, etc., no one is going to want to read it, no matter how awesome the premise.

Your goal is for readers to snap up your amazing work! And then clamor for more!

Development of craft can come through formal schooling (college coursework, or in-residence classes), informal schooling (online classes or workshops at conferences), or books. I’d like to share my favorite books on the craft of writing. Some of these have garnered mention in my contributions to the CWG blog over the past year or so, but I thought it would be helpful to list them together. I’d also love for you to jump in with your favorites.

  • Self-Editing for Fiction Writers, Browne & King. The first craft book I ever bought, its precepts remain timeless and valuable.
  • Plot & Structure, Bell. Great for learning, well, how to structure fiction.
  • Conflict & Suspense, Bell. How to keep your reader turning the pages. The ideas pertain to all fiction, not just suspense, and can be applied to nonfiction, as well.
  • Revision & Self-Editing, Bell. Just what it says. (*Note: The last three books are by James Scott Bell, and are published by Writers Digest, which offers an extensive list of books on the different aspects of craft. There are other books on these subjects by other authors and other publishers.)
  • Save the Cat!, Snyder. Intended for screenwriting, it is a great resource for learning story structure and for increasing the level of dialogue (a trend in modern fiction).
  • Writing the Breakout Novel, Maas. Everything about novels and how to balance the elements, written by a high-powered literary agent.
  • Break into Fiction, Buckham and Love. Perhaps more geared to the genre of romance, but more broadly applicable.
  • Writing a Romance Novel for Dummies, Wainger. A top editor with many years of experience, this peek at our work through her lens is invaluable. Again, the content can be more broadly applied.
  • Believable Characters, Creating with Enneagrams, Schnebly. A method for creating rich characters based on personality types.
  • Punctuation, Plain and Simple, Edgar C. Alward and Jean A. Alward.
  • Roget’s Thesaurus.
  • Any good dictionary.
  • Words That Make a Difference, Greenman.
  • The Elements of Style, Strunk and White.

Books by successful authors about writing on my shelves:

  • On Writing, Stephen King
  • How I Write, Janet Evanovich
  • Escaping into the Open, the Art of Writing True, Berg.

Believe it or not, this is not a complete list of my reference books. Some of the rest duplicate the content of the ones listed, or stray from a strictly-writing focus. Have I read all of these? You bet. In some cases, several times over. Have they helped me? Absolutely. Would they help writers of the submissions of a recent contest I judged? Yes, yes, and yes again.

What references do you keep at hand as you write? What books do you consider so essential that you’d buy a copy for your favorite protégé? Let’s see how many different books show up in this list! Thanks for contributing to a reference gem for our fellow authors!

Which way???

Did you go to Catholic Writers Conference Live? Or perhaps you’ve been lucky enough to attend another writers’ conference in the past few months. You’ve come home with a mind spinning with possibilities. Suddenly you have options, and choices to make. You’ve pitched a book (or two, or three), and hurriedly polished your work in order to send it to interested editors or agents.

Maybe you sense a sale in the offing. (Cue cheering crowds and confetti!)

Or…maybe not. Maybe your work straddles two genres, or maybe publishers are saying your story is unmarketable. Or worse, your genre is dead. Whatever the case, you’ve found no takers.

No need for discouragement – not in this day and age. Now you can publish your work by yourself. Five years ago, self-publishing was still new, and still carried a fair amount of risk. Print on demand (in its current form) didn’t exist, and an author basically had to commission a small print run out of their own pocket. Without the ability to market or access traditional booksellers, more than a few self-published authors ended up with a garage filled with thousands of unsold books – and a big hole in their coffers. Thanks to the explosion of e-books, authors of well-written fiction can now publish their own work.

Rather than go into the nuts and bolts of how to self-publish, let’s examine the pros and cons of taking on the venture.

At first blush, there is no con. After all, you just format and upload your work and wait for the money to roll in. Well, not so fast.

It boils down to: How much work are you willing to do, in order to succeed? And how do you define success? The answers to those two questions will drive your decision.

As a self-pubber, you are responsible for obtaining quality editing (yes, you must do this, and no, critique partners don’t count), formatting, cover design, obtaining ISBN numbers, finding out how to upload to the different platforms (Kindle, Nook, Smashwords, etc.) and then doing it, and promotion.

Some people relish the control they have over the process; others would rather poke their eye out than deal with all the details. As a self-pubber, you will create business relationships with cover designers, free-lance editors, and formatters. You will build an online presence and platform. This includes at least a website (complete with “buy” buttons) and an author Facebook page.

Marketing and promotion are essential. Getting your book noticed now that “everybody” is self-pubbing is not an easy task. Depending on your comfort level and ability to create and manipulate social media, you may face a steep learning curve – or pay experts to build and maintain your website, etc. Either way, it takes time and effort to market. *Note: Marketing and promotion are required of all authors nowadays, whether their route is via traditional publishers or self-publishing.

Sound like something you’d like to tackle? Then here are a couple of important things to keep in mind.

The most critical item in self-publishing is having a quality product. That means your book has to be the best it can possibly be. No ‘throwing it out there’ to see how it does. If the quality is mediocre, or worse, poor, you’ll generate bad reviews on Goodreads or Amazon. It is very difficult to entice people to try a subsequent work if the initial one was of poor quality.

The best way to ensure quality? Surround yourself with a superb team.

Before you jump into the self-pubbed fray, pay for a free-lance editor. At three to five hundred dollars, it’s a chunk of change, but every successful self-pubbed author I know views this step as vital. Read other people’s self-pubbed books, and when you find one that’s well-edited, contact the author to find out who they use. The best ones are booked a year or so out.

Find a great cover designer. Even in e-books, a sloppy or amateurish cover can kill sales. Same for formatting. Most readers will let an occasional error slide, but repeated errors are annoying.

Build a strong online network. Word of mouth still sells more than anything – but when your ‘word of mouth’ is a small group of authors with a similar readership and ten to twenty thousand Twitter followers each, ‘word of mouth’ takes on a whole new meaning. Too, there are Twitter accounts that exist solely to promote self-published works.

Other options are available if you choose to not take on the responsibility of self-publishing. Many smaller e-publishers are springing up to serve specific niches. You give up some of the profit in return for not having to go it alone. A ready-made team might be the perfect solution.

Or consider the hybrid route. Self-publish some work and seek traditional publication for others. Mix and match between larger and smaller houses.

Having a clear plan is essential. And since this is the Catholic Writers Guild, it is imperative to begin the discernment process with prayer. It’s crucial to align ourselves with God’s plan for us and our work. Sometimes an examination of conscience reveals that our ego or pride is driving our insistence on a particular path. Neither avoidance of rejection nor arrogance will serve us (or God) well.

What are your thoughts regarding self-publishing? Can you add some wisdom gleaned from your experience? What led you to take that path? And what have you found to be the most important elements for success?

 

 

Religion and Politics – A Polite Conversation

You know the old saw about not bringing up religion and politics in polite company? Well, I’m going to bring up both, as we have just entered the second annual Fortnight for Freedom. The U. S. Conference of Catholic Bishops has again called for two weeks of prayer and action to address many current challenges to religious liberty. As Catholics, how do these two facets of our lives intersect?

Last year, a few days after the election, I attended an evening presentation by Archbishop Charles Thompson of Evansville, Indiana. He opened his remarks by relating an encounter with one of his archdiocesan priests who had asked how he was to comfort parishioners distressed with the outcome of the election. His response was something to the effect of, “I was upset when I woke up and heard the results, too.” He paused, then added, “Of course, as a Catholic, I would have been just as upset no matter who won.”

That is the only statement I remember from the whole evening.

Political parties and governments are man-made, not God-created. Therefore, no party will embrace the full truth Christ preached. Yet, I know staunch Democrats and staunch Republicans who cannot fathom being Catholic without being a diehard member of their party.

A year ago, I believed that all Catholics knew more about their faith than I did. I am a convert, granted, from some thirty years ago, but the instruction I received prior to becoming Catholic was pretty spotty. To me, ‘conversion’ was nothing more than attending a different church – one with lots more ritual than I was used to, but hey. No biggie. Years passed. Then I encountered my first anti-Catholic sentiment. This was a turning point. I realized I was poorly equipped to explain my faith, which had quietly become the basis of who I am. I poured my energies into learning about the reasons behind all those ‘unreasonable’ tenets held by Catholics. This is not to say that I don’t struggle, because there are some teachings that are hard for me. But rather than turn my back on the Church, I have learned to accept some mystery.

I have come to realize that many of us (Catholics) do not understand, much less embrace, those core beliefs. Regular readers of this blog likely do, but the average Catholic, maybe not so much. And this is why our government, elected by us, is able to erode our freedom of religious liberty.

What steps are necessary to reclaim and restore those freedoms?

Remember (or perhaps understand) that as Catholics, we do not hold to a single conversion experience; rather, our lives are a continual conversion toward God. Moment by moment, we conform to His image, His reasoning. This is an ongoing, life-long process. With that in mind, we can do some of the following:

First, pray. Then pray. And last, pray. Pray for ourselves, that we become more Christ-like in our hearts, so that we can carry out the work of His kingdom within our sphere of influence. Pray for our leaders, both in the Church and in the government, that all will work for the good of the poor and the oppressed. Pray for those we don’t understand; pray for our enemies. Often, when we open ourselves to listening to others, we discover we have far more in common than we have differences.

Catechize ourselves. If you don’t understand why the Church teaches against contraception, read Pope John Paul II’s Theology of the Body. An excellent resource in understanding the Bible itself is Jeff Cavins’ Great Adventure Bible Timeline series. Have you read the Catechism of the Catholic Church? I highly recommend it. In the past, I had used my Catechism like a dictionary. Have a question? Find the topic in the Catechism, look it up, and read two or three paragraphs about the subject. But the document is so much more than that. It is compassion, it is clear, it is welcoming. It explains the faith without judgment or apology. It invites.

Catechize those around us. When those uncomfortable subjects come up around the water cooler or in the break room, you’ll be in the unique position of being a myth-buster. Who knows? Maybe your spontaneous comment will be the one that stays with someone for months, and motivates them to learn more or reevaluate their thinking. Don’t forget your family and your faith community. We are all at different stages in our journeys, and we have much to learn from each other.

Vote. Educate yourself. Then vote your conscience.

Write your congressman and senators, at state and federal levels. It’s easy to do, especially now that their offices accept email. I’ve become a letter writer. That use of my God-given talent may be the most important. Only He knows. Write a letter to the editor of your local newspaper. Write an encouraging note to a friend.

Most of all, love. A joyful, listening heart is what we all long for, and will open more doors than any of our words.

You’ll notice that my approach to the Fortnight for Freedom begins at home, within each one of us. Our faith was never meant to stay there, though. Ships are not built for the harbor, but for the challenges of the open seas. Such is our faith.

Make sure your ship is seaworthy, and go. Become a fisher of souls.

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Catholic Writers Guild
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Eaton, IN 47338