What’s it all about? How Theme can help your story shine.

Theme comes in lots of shapes, sizes, and variations, but embodies the core of what something is about, whether it’s your brand as a writer, the story you’re writing, the characters you’re writing about – or the music you’re listening to while writing. So what is theme, and how can it help focus and clarify your purpose as an author?

Theme is the underlying idea that makes something tick. It is pervasive and affects everything about the whole, without being overt or overbearing. In fact, the best practical expression of theme in writing rarely shows up as words on paper. Rather, theme directs the words in order to come up with a finished product with specific meaning at a deeper level.

Let’s look at theme from the big picture to the more detailed aspects. First is your theme as a writer. Why do you write? What do you hope to accomplish – and how are you different from the thousands of other writers out there? If you’ve never written a mission statement for yourself, this is a great exercise. The answers to these questions can keep you focused and motivated. A bonus for taking a few minutes, hours, or weeks to analyze your purpose is that you may come up with a brand, a concise statement of why you are unique and what you have to offer your readers. If you’d like to take more time to contemplate your calling as a writer, Lent is a perfect time for reflection. Use it!

On to story. What are you writing about? Not the plot – what happens – but the deeper meaning? This is the place for clichés. Not in the writing, but in your mind. Clichés tend toward the universal, and that’s what you’re after here. Identify the most resonant concept underpinning your story. Love conquers all… People and relationships are more important than one-upping the Joneses… Revenge, or mercy? Man against nature/beast (human or otherwise)/impossible odds, etc. Once you nail it down, make sure that the theme drives every scene in the story. Don’t beat the reader over the head with it—theme is best conveyed through subtlety—but your awareness will influence the words as they pour forth. Theme will provide conflict and growth throughout the book, even if each scene doesn’t have an overt thematic question.

One caveat about theme (a very large one), as it relates to story: Do not use theme to further your agenda. Readers will pick up on it and put your book down. Let the characters struggle with the issues in a natural, organic way; don’t have them act out a morality tale. Ellen Gable Hrkach alludes to this aspect of theme in her post on Feb. 13, 2012, Improve the Odds for Self-Publishing Success. Her first book, Emily’s Hope, enjoyed modest sales to a narrow audience. Please note, there is nothing wrong with this; if your mission is to be the voice for an issue, or you write without regard to readership or sales, that is your prerogative. Ellen stated, in writing that particular book, if her words touched one person, she would have achieved her goal. She clearly succeeded. But Ellen then wished to engage a larger audience. What did she do? She chose to widen the scope of theme in subsequent books – which are selling more briskly. So the idea of theme circles back to one’s theme as writer, which will inform your choices of theme in specific works.

Which leads us to the third level of theme. Characters. Each character should have a core belief or value that can be summed up in a short phrase. Duty first… Me first… Life is an adventure! Life is dangerous… Again, clichés rule here. What is most important to each individual character, i.e., what will they fight to the death for? The flip side is critical, too. What conflict will the character walk away from, and why? Once you understand your characters, keep that core belief in mind as you write. Your characters will stay true to themselves and their motivations, making for a book that readers will remember long after they’ve finished it. A bonus at this level: Your character’s theme is always a two-edged sword. Use it. Create conflict with it – and then find a way for the character to grow. By the end of the book, their theme may have changed; at the very least, they will live it in a deeper manner, and the reader will love them (and you) for it.

Do you consciously use theme in your writing? If so, how? Or, as you look back on your work, can you see theme at any of the three levels we’ve examined?

Increase The Odds For Self-Publishing Success

When I began writing my first book, Emily’s Hope, ten years ago, I did so thinking, “If just one person can read my book and feel they’ve learned something, then I’ll have reached my goal.”  It never even occurred to me to “make money” with my books.  But, eight years and three books later, I am making a nice supplemental income.

The average self-published book will sell fewer than 150 copies (and most of these will be to the author’s family and friends).  That isn’t even enough to pay for your printing and/or editing expenses.

Remarkably, self-published novelist Amanda Hocking, has sold 1.5 million Kindle books. And while that is unusual, many self-published authors ARE selling books and making money.

So what is the difference between successful self-published books that sell thousands of copies and ones that only sell a few hundred or less?  And what can you do to increase your chances of selling more books?

1)  Quality of Writing
There is usually (although not always) a difference between self-published books that sell thousands of copies compared to those that only sell a few hundred and it’s most often in the quality of writing.  Please, please, please don’t just accept praise from your friends and relatives telling you that your book is the greatest masterpiece ever written.  Give your manuscript to a professional editor, as well as a copy-editor. Humbly consider their advice.  Once you’ve finished editing, ask those friends who think your book’s a masterpiece to proofread it for you.

My spiritual director once told me that editing a manuscript is like polishing a diamond. The more you polish a manuscript, the more the brilliance shines through.

It takes a lot of work to write the first draft of a book. However, in my experience, it takes a lot more work to edit, polish, edit some more, polish some more until the book is ready for publication.

2)  Eye-Catching Professional Cover
If I had a dollar for every self-published book that had a poorly designed or downright bad cover, I’d be able to take my family out to dinner weekly for the next month.

A book’s cover is the first image a perspective buyer/reader sees, whether it’s in print or on Kindle.  The cover MUST be professionally produced, aesthetically pleasing and tell the story of a book with one glance.  Learn more about making a good cover from my post on covers entitled “Discover Your Cover.”

3)  Extensive marketing versus minimal marketing
This is the one thing that can make or break a book, in my humble opinion.  There are many, many outstanding (even brilliant) self-published books out there that are going virtually unnoticed because the authors have done little or no marketing.

Writing the book is only a small part of the success of a book.  In my talk at the Catholic Writers Conference Live last year in Philadelphia, I spoke about the importance of marketing: blogging, social networking (Facebook, Google Plus, Twitter, Linked In), blog tours, Kindle e-books.  Marketing takes 90 percent of my time.  But then again, I’m a social person. I like connecting with people on Twitter or Facebook. I enjoy a lively conversation on my blog. I enjoy commenting on other bloggers’ posts.  If an author is not willing or doesn’t have the time to market, this will show in sales.

4) Target Audience is Too Small
Sometimes an author will write a book directed to a smaller target audience. This has definitely been an issue with my first book, Emily’s Hope, which some people have coined as “NFP Fiction.”   Since NFP-users probably make up a very small percentage of women who read, my target audience for that book is decidedly small.  Most readers don’t even know what NFP is, so it’s not a book they would normally pick up.

My second novel, In Name Only, is very different from my first book.  Although the characters are Catholic, it’s not as genre specific. It’s an historical romance, which makes it more appealing to the female population.  It’s not as religiously thick, so secular readers can enjoy it as much as Christian readers.  It has been my most popular book thus far, selling hundreds of e-books a week on Amazon Kindle, often attaining the #1 position in Religious Drama.

Most self-published books sell an average of 150 books.  You can increase your odds of selling more than that by considering the following factors: quality of writing, eye-catching cover, good marketing and a wide target audience.

Keep these things in mind for a successful self-publishing experience.

copyright 2012 Ellen Gable Hrkach

photo purchased from iStock

Ellen Gable Hrkach is an award-winning, bestselling author of four books. She will be doing two presentations this year at the Catholic Writers Conference Online: Self Publishing: From Draft to Quality book and  The Future of Self-Publishing: E-Books.